The National Football League (NFL) is strengthening its senior team, with the appointment of Jon Schwartz as Senior Vice President of Communications and Public Affairs.

He joins the NFL from NASCAR, where he most recently served as Managing Director of Integrated Marketing Communications.

Effective from Monday this week, Schwartz will lead the League’s strategic communications, focusing on long-term brand and public relations strategies. He will be responsible for driving alignment on internal and external communications strategies and executing programs to achieve communications objectives throughout the League and with key external stakeholders.

Schwartz will be based at League headquarters in New York and will report to Jocelyn Moore, Executive Vice President, Communications and Public Affairs.

“Jon is a visionary leader who has successfully transformed communications at Fortune 500 companies and sports organisations alike,” said Moore. “We are very excited to welcome Jon to the NFL team, where his strategic and creative expertise will help fuel innovations in how we communicate across the League as well as externally with fans, the media, business partners and in the community.”

“I couldn’t be more elated to join the NFL family,” said Schwartz. “I look forward to collaborating with my new colleagues – both at the League and across the clubs – to help tell the League’s story and add even more value for its stakeholders.”

Schwartz has more than 20 years of corporate communications experience, including across a variety of sports organisations. At NASCAR, he helped lead the sanctioning body’s transformation to a strategic communications model, with his team earning recognition as the PRWeek’s “In-House Team of the Year” in 2015.