Bettson Group’s Italian branch, StarCasinò, is set to become the official gaming partner for Lega Basket Serie A as part of a sponsorship deal that will bring the casino and basketball event together at the Italian Basketball Cup 2019.
The deal will see the final eight teams competing for the Coppa Italiana di Pallacanestro during the tournament, which takes place in Florence between 14 and 17 February.
Lega Basket Serie A president, Egidio Bianchi, who celebrated the new sponsorship deal, commented: “We are very proud to have StarCasinò with us, as it yet again demonstrates that Lega Basket Serie A and Basketball Cup 2019 are establishing a strong brand with a key showcase event in the Italian sports calendar.
“With this partnership we are sure that we’ll also give new entertainment experiences to the fans.”
The sponsorship deal means that Lega Basket Serie A will display the StarCasinò logo on LED boards during all matches, as well as displaying the logo on both the court, and Lega Basket offline and online media.
It provides StarCasinò the chance to increase brand recognition, which includes several elements for brand activation. The seven matches will be broadcasted live from the Nelson Mandela Forum on Rai Sport HD, Eurosport 2 and Eurosport Player.
Pietro Lechiara, Marketing Manager at StarCasinò, Betsson Group said of the announcement: “StarCasinò is delighted to be part of the Basketball Cup 2019, one of the most important events for basketball in Italy.
“We’re passionate about sport and it’s a very important part of our brand strategy. This strategic partnership will further allow us to promote our responsible gaming values.”