BetMakers could begin to deliver global racing data and pricing services to over 150 operators across the world after inking a new two-year partnership with Genius-Sports subsidiary, Betgenius.
The new agreement will see BetMakers offer proprietary fixed pricing and data from 250,000 races per year to Betgenius’ clients, with content to be shown from racing in the UK and Ireland, Asia, Australasia, and North and South America.
Matt Stephenson, global partnerships director at Betgenius, added: “We are always striving to give our partners simple access to high quality content that will drive their turnover and margin, and this deal with BetMakers does exactly that.”
The new deal, which will be powered by BetMakers’ wholly owned subsidiary Global Betting Services (GBS), will significantly strengthen Betgenius’ racing offerings for its clients.
BetMakers has said that GBS, which was acquired last year, will generate a fee based upon the gross revenue earned by Betgenius under each contract it enters into with its customers for the supply of its racing data.
Todd Buckingham, BetMakers’ chief executive officer, commented: “Betgenius is a worldwide leader in providing B2B solutions to wagering operators for their sports offering. We are delighted they have chosen BetMakers for their racing solution to offer their clients.
“This deal allows us to accelerate our racing product and pricing into a range of wagering operators globally and we believe it gives Betgenius clients the best horse racing product in the market, to sit alongside their already established sports services.”