BetMakers Technology Network has partnered with Malaysia’s Selangor Turf Club racecourse, securing distribution rights to thoroughbred horseracing content.
Under the terms of the agreement, the Australian sportsbook supplier and rights holder will provide fixed odds, booked bets and exchange wagering content to operators across the UK and Ireland.
Additionally, BetMakers will become a sponsor of Selangor Turf Club racing fixtures, and will also present the BetMakers Cup, race seven, at the track on 4 December.
Mike Fong, Selangor Turf Club CEO, said: “Selangor Turf Club is pleased to partner with BetMakers’ Global Racing Network to expand our racing into the United Kingdom and Ireland, helping us showcase the quality of the thoroughbred racing we conduct in Kuala Lumpur.
“We look forward to working with BetMakers to help ensure the growth and sustainability of racing in Malaysia.”
Content distribution will be conducted via Betmakers’ Global Racing Network division, which recently reported a strong trading year for the subsidiary, recording revenues of A$2.3m and $1.8m in H1 and H2 respectively.
Global Racing Network currently offers international racing content from more than 30 countries, aiming to help “rights holders access new markets for their racing”.
“At Global Racing Network we believe that Selangor Turf Club should have as much visibility into the performance of their signal as possible to achieve their growth targets in new markets,” added Kerry Gatten, Vice President of Global Racing Network.
“To deliver this, we are not only building the network between Selangor Turf Club and the wagering operators, but we are also supplying the data and tools they can use to stimulate wagering and drive revenue. We are very excited about their prospects in these markets and happy to be working with them.”
Lance Ku, International Operations Manager and Director of Sales & Business Development, Asia for BetMakers’ Global Tote, remarked: “It has been exciting to work closely with Selangor Turf Club and to further expand BetMakers’ global footprint in Asia, building on our relationships with existing pari-mutuel betting and global pool commingling clients in Macau, Hong Kong, Vietnam, and Malaysia.
“As BetMakers provides a full suite of technology and service solutions for racing bodies and operators, we hope to have a long and productive partnership through which we can help Selangor Turf Club reach its goals.”