Nottingham Forest has announced UK-WL as its official Asian gaming partner ahead of the 2019-20 season.
In what is the first partnership of its kind for the club, UK-WL will utilise the exposure gained from being associated with the Championship club, to grow its presence in Asia.
The partnership will also provide a platform for the club to reach new international audiences with particular focus on the high levels of interest in English football across Asia.
UK-WL Managing Director, Jay Tang, commented: “We are extremely proud to partner with such a remarkable globally recognised football club as Nottingham Forest, a club whose proud history both domestically and in Europe resonates across the world – a fact which ultimately played a key factor in our decision to work with this prestigious football club.
“We look forward to working closely with the club and its global fanbase on a number of exciting projects from the 2019-20 season.”
Forest’s Chief Commercial Officer, David Cook, added: “We are delighted to be partnering with UK-WL, and are excited to be working closely with the team.
“We are eager to help UK-WL achieve their ambitions across Asia and at the same time, this provides and exciting way for us to capitalise on the strong interest in English football in many of these markets.
“We are proud to welcome UK-WL to our growing family of partners as the club continues to improve its commercial success off the field.”