Commencing with the 2019-20 NBA season, a deal has been agreed for SBS to broadcast two regular season NBA games a week in Australia.
As part of the deal, SBS will broadcast the games live and in HD on SBS VICELAND and streamed live via SBS On Demand, with the league also benefiting from additional NBA content, which will be featured on its website.
SBS Managing Director, James Taylor commented: “Premium international sports continue to be a focus of SBS’s offering, and we are thrilled to partner with the NBA and the WNBA to bring live coverage back to Australians for free.
“The NBA and the WNBA are among the world’s most diverse leagues and basketball is an increasingly popular sport.
“Building on our recently announced deal with the NBL, these partnerships with the NBA and the WNBA make SBS the exclusive free-to-air home of basketball in Australia and are a great opportunity to bring new audiences, particularly younger viewers, to SBS VICELAND and SBS On Demand.”
SBS will also broadcast one live WNBA game per week on SBS VICELAND and SBS On Demand throughout the WNBA regular season and a selection of games from the first three rounds of the WNBA playoffs.
NBA Asia Head of Global Content and Media Distribution, Ramez Sheikh added on the deal: “We are excited to partner with SBS to bring NBA and WNBA games and programming to a nationwide audience on free-to-air television.
“These partnerhsips show that fans in Australia have a growing demand for basketball content and beginning next season, they will enjoy outstanding NBA and WNBA coverage on SBS across broadcast and digital.”