Rapidly growing sports betting brand, 10bet has announced a two-year partnership with former Didier Drogba to become the operator’s new global brand ambassador.

Dorgba enjoyed an illustrious career, which saw the powerful striker capture multiple major honours, including four Premier League and FA Cup titles and the coveted Champions League trophy with Chelsea, he was also twice being named African Player of the Year.

The striker will bring his passion for sport to the partnership, as the former Chelsea and Ivory Coast international will play a key role in the company’s global marketing campaigns to promote the brand in the UK and Asia, as well as making special appearances at major live events.

Drogba, commented: “I am excited to be partnering with 10bet on this campaign, and like that they promote responsible gaming. We had a lot of fun filming the ads which you will see very soon.”

A 10bet spokesperson, added on the deal: “Didier is one of the most successful and popular sports stars in the world. His career record of scoring 10 goals in 10 finals and winning 10 trophies at club level earned him the name “the ultimate big game player,” making him a natural fit for our partnership. His passion for the game will be invaluable as he joins us at 10bet in a new challenge off the pitch.”