Renasant Bank has signed to become the first jersey sponsor and official banking partner of the Nashville Soccer Club.

The four year partnership will see the bank featured on the club’s first team and academy home and away jerseys, which will be unveiled prior to the start of the 25th Major League Soccer campaign in 2020.

Nashville SC CEO, Ian Ayre commented: “Securing premier sponsorship partners is a fundamental step in building a solid foundation in any major league sports team, it’s important to find the right fit and share the right values to make it a true partnership.

“Renasant shares the core values we identified for Nashville SC from the outset, and their organization, like ours, is ambitious and anchored in the Nashville community. We feel strongly that together, we can bring exciting and rewarding experiences to our fans and are proud to be continuing our journey into Major League Soccer with Renasant by our side.”

Renasant President and CEO, Mitch Waycaster added on the deal: “Nashville SC and Renasant share very similar cultures both organisationally and as community-minded leaders, which makes this partnership a great fit. Nashville is one of the nation’s most attractive markets for both business and sports, and this partnership is a tremendous opportunity to enhance our brand throughout the Southeast. We look forward to a successful partnership as Nashville SC kicks off its inaugural season with Renasant as its jersey sponsor and official bank.”

Nashville SC’s partnership with Renasant is a key milestone in the club’s journey towards its inaugural season in MLS. With less than six months to go until its first MLS match, the club is building a competitive roster both on and off the pitch. The partnership becomes a pioneering move for Renasant as they take their innovative mindset outside the financial services area and into the sport of soccer.

Moving forward, the partners will partner to reach, serve and strengthen their communities across the Nashville area, the state of Tennessee and the entire Southeast. In addition, Nashville SC fans will soon be able to show their fandom with a co-branded debit card and benefit from other exclusive opportunities.

Nashville SC Chief Revenue Officer, Will Alexander emphasised: “Both Nashville Soccer Club and Renasant have big plans in Nashville in the coming years and we’re very excited about this partnership,”We look forward to working together to bring our new relationship to life in the coming months, particularly through the creative ways that Renasant connects with its audience.”

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