Las Vegas Golden Knights has announced a new multi-year partnership with American gaming company, IGT.
The newly formed partnership was confirmed by Knights President, Kerry Bubolz and it means IGT an Official Partner of the Vegas Golden Knights.
Bubolz emphasised: “We are thrilled to be Official Partners with IGT.” He added: “IGT will bring a globally known presence to our digital network, as well as game days around T-Mobile Arena which will enhance our overall fan experience.”
Activating the partnership, IGT will be promoted outside of the T-Mobile Arena within Toshiba Plaza before home games, as well as being incorporated into various in-game elements, including the ‘make noise’ prompt and ‘jackpot bonanza’ game during intermissions.
The deal marks the expansion of Vegas Golden Knights, since the team’s formation has already secured a number of partnerships across the gambling industry, as evidenced by a number of previous marketing partnerships secured, including Cosmopolitan of Las Vegas, Golden Entertainment, Hard Rock Hotel and Casino, MGM Resorts International, Resorts World Las Vegas, San Manuel Casino, Station Casinos, the D Las Vegas, William Hill and Wynn Resorts.
The Knights take on the Ottawa Senators in the early hours of the morning, the side is hoping to build on a positive start to the season, picking up four wins from seven games.