South African based rugby side, The Sharks has penned a new three-year partnership with Hollywoodbets.
The partnership will enable the two companies to further enhance their national footprint and build on their successes, through activations and engaging marketing campaigns.
Commenting on the partnership, The Sharks CEO, Eduard Coetzee stated: “We are thrilled to welcome Hollywoodbets to the Sharks family. Our community is important to us and it is fantastic that we are able to partner with like-minded brands, such as Hollywoodbets, who share our values and commitment of giving back and supporting our own.
“We look forward to a long and mutually beneficial relationship that seeks to push boundaries and elevate both brands to a new level.”
Brand and Communications Manager at Hollywoodbets, Devin Heffer emphasised that the team is excited about the opportunity that the partnership brings: “We are absolutely elated to partner with an iconic brand like the Cell C Sharks, and to extend our sponsorship of rugby within the province of KZN.
“As with any of our sport sponsorships, our roots began at community level, sponsoring the oldest club competition in the world, the Hollywoodbets Murray Cup, and progressing further with our team sponsorships via the Phaka Rugby Show on SuperSport.
“To take that next step to franchise level is another hugely exciting step in our rugby sponsorship journey. It will also act as a springboard to further give back to our community, and we are eagerly looking forward to working with the Cell C Sharks on these initiatives.”
As part of the partnership, the Hollywoodbets logo will feature on the Cell C Sharks’ playing shorts for the Vodacom Super Rugby competition, and on the back of the jersey for the Currie Cup.
Cell C Sharks season ticket holders will also benefit from this partnership with the introduction of exclusive online betting credits, as well as special discounts at the Hollywood Bunny Bar. Further information regarding these benefits will be released shortly.
Hollywoodbets foray into sport sponsorships is well-known with their sponsorship of the Hollywoodbets Dolphins as well as their investment into horse racing. After their successful partnership with the KZNRU with the sponsorship of the Murray Cup Club rugby competition for the last two years, they now extend their sporting footprint in KwaZulu-Natal into the professional rugby scene.
Insider Insight: The Sharks and Hollywoodbets have enjoyed nationwide growth having emanated from the KwaZulu-Natal province in South Africa. This collaboration can lead to the two both growing together, engaging fans locally and on a national level.