Canon has announced a deal which sees it serve as a worldwide partner for the Rugby World Cup 2021, which will take place in New Zealand from 8 October to 12 November 2022.
The partnership also sees the Optical products company become the official supplier for Rugby World Cup 2023, which will take place in France from September 8 to October 28, 2023.
In a release, Canon stated: “Canon offers the full support of its diverse businesses, ranging from products and solutions – including cameras, lenses, video camcorders, network cameras and medical equipment.
“As with other sporting competitions in the past, both in Japan and overseas, Canon will provide behind-the-scenes support services to members of the press covering Rugby World Cups 2021 and 2023, including camera and lens maintenance services and product loans, to enable the best possible capture of the top-class athletes competing at the zenith of their sport.”
This latest agreement marks Canon’s involvement for the third consecutive Rugby World Cup having previously sponsored Rugby World Cup 2015 in England, and Rugby World Cup 2019 in Japan.
Additionally, this new sponsorship establishes Canon as a worldwide partner of the women’s tournament for the first time, further supporting the advancement of gender equality in rugby.