The International Betting Integrity Association (IBIA) has strengthened its portfolio of sports betting partners, unveiling a new partnership with LeoVegas.
The collaboration means that LeoVegas becomes the fifth sports betting company to join the IBIA since it rebranded in June.
Khalid Ali, CEO of the International Betting Integrity Association commented: “LeoVegas is another growing internationally-focused and multi-licensed company to join the association over the last six months. I welcome the company’s investment in, and commitment to, betting integrity and encourage all responsible operators to join our collective effort.
“IBIA occupies a unique and unrivalled position in the global integrity discussion, with a clear focus on protecting its members’ businesses, the integrity of sports events and regulated markets from betting fraud.”
LeoVegas.com will start feeding into IBIA’s unique global sports betting monitoring and alert system with the intention that the company’s other betting platforms (Royal Panda, BetUK, Pixel.bet and 21.co.uk) will follow in due course.
Hans Uhrus, Communications Director for LeoVegas added: “We are proud of the rapid expansion of LeoVegas and of our ongoing commitment to provide our customers with a safe and entertaining experience across all of our products. As regulatory developments in Holland, Germany and Brazil show, legislation is increasingly promoting membership of a betting integrity monitoring body to protect consumers and sports. IBIA is the gold standard in that field and our membership underlines our desire to provide our customers with a best-in-class service.”
The International Betting Integrity Association is regarded by many as the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action.
Insider Insight: Continued and expansive collaboration between the sports betting sector and bodies such as the IBIA remains crucial in the continued fight for sports integrity, for LeoVegas and its vast network of platforms to get on board with the IBIA is a major boost for the group.