A marketing deal has been stuck between National Football League (NFL) Franchise the Philadelphia Eagles and Harrah’s Philadelphia Casino and Racetrack.
The deal, which further enhances the ongoing exclusive partnership between the league and Caesars Entertainment’s, follows on from the news that broke earlier in the year which saw Caesars, Harrah’s parent company, announce a multi-year NFL sponsorship deal that aims to provide ‘unique’ experiences for fans.
Although specific details regarding the partnership are yet to be released, a media release did state that included in the deal is in-stadium signage and branding rights and Eagles legends appearances, as well as email and direct mail marketing.
Catherine Carlson, Philadelphia Eagles senior vice president of revenue and strategy, stated: “World-class entertainment and a strong commitment to the customer experience are synonymous when you think of Harrah’s Philadelphia.
“This new partnership will enable us to work creatively with Harrah’s through innovative ways to further engage with Eagles fans. We look forward to offering special Eagles experiences and co-branded touch points with Harrah’s Philadelphia year-round.”
Moreover, as a result of the partnership Harrah’s Philadelphia Casino and Racetrack will also serve as the presenting sponsor of the Eagles ‘Drive Summary’ video board feature as well as the team’s ‘Scratch and Win’ mobile application game.
In addition to this, the casino will be granted a branding presence in select email campaigns to the Eagles fanbase, as well as in the Eagles Pro Shop which can be found at its Lincoln Financial Field home.
Chris Albrecht, SVP and general manager of Harrah’s Philadelphia, added: “Harrah’s Philadelphia prides itself on partnering with organisations that share our same core values and the Philadelphia Eagles are the gold standard in terms of customer service, community engagement and on-the-field product.
“We each have passionate and loyal fan bases and we look forward to connecting with them in new and innovative ways and providing them with exciting experiences through this partnership.”
Aside from the branding presence it will receive as a result of the partnership, Harrah’s will also benefit from the ability to host Eagles Legends at its entertainment complex where commemorative Eagles Caesars Rewards cards, co-branded apparel and gifts and Eagles branded table games will also feature.
