Pegasus World Cup boosts its profile with global broadcasting deals

America’s Pegasus World Cup Championship Invitational Series is set to benefit from global coverage after the race is due to be shown across Africa and the Caribbean

Forty-eight countries in Africa will be newly served by SuperSport, while Caribbean race fans can also watch via SportsMax.

For the third consecutive year, HBA Media has successfully generated global interest in the feature races. Racing will be shown by Match TV in Russia, and Silknet in Georgia. Meanwhile Eurosport has agreed to show coverage of the event in over 100 European and Asian countries.

Henry Birtles, Chief Executive of HBA Media, said: “The team has once again successfully distributed an international horse racing event to the maximum global audience, thus ensuring that the Pegasus secures world recognition.”

Asia will be covered by Eleven Sport (Taiwan), Shanghai TV, Wuhan TV, Beijing TV (China) and The Green Channel (Japan), while ESPN will take charge of broadcasting the event to its digital audience across the Latin America region.

The two international races will also gain visibility in the Middle East through an exclusive agreement with Yas TV. Enhanced exposure has also been secured with Sports Unlimited (Global magazine show) and SNTV (news) – both providing the Pegasus World Cup Championship Invitational Series with worldwide recognition.