Aquatics GB will also produce two studio shows around the Championships, offering daily previews and nightly highlights across its own and Eurovision Sport’s platforms.
UK fans will be able to watch the 2025 World Aquatics Championships on Aquatics GB’s website for the first time, following a new partnership with the European Broadcasting Union (EBU).
The agreement, announced on July 10, will see Eurovision Sport – the EBU’s free-to-air digital platform – stream live and on-demand coverage of the Championships, which take place in Singapore from July 11 to August 3.
For UK-based viewers, the stream will be embedded directly into Aquatics GB’s website, in addition to being available via Eurovision Sport’s own app and web platform.
According to Aquatics GB, the arrangement is intended to improve accessibility for domestic audiences. Drew Barrand, its Executive Director of Business and Commercial, said the move reflected a wider digital-first strategy.
“With digital viewership central to our audience engagement strategies, this partnership helps ensure our athletes’ performances reach the widest possible audience in the most accessible way,” he said in the official announcement.
This will be the first time Eurovision Sport has embedded its stream on a national federation website. Alan Fagan, Managing Director at Eurovision Sport, described the arrangement as “a strong, audience-first proposition” that aimed to foster deeper engagement with the sport and its athletes.
From fragmented coverage to a single digital hub
While Aquatics GB is presenting this as a step forward in accessibility, the practical implications for fans remain to be seen.
Historically, live coverage of major international aquatics events has been available in the UK through a mix of BBC Sport, Eurosport, or YouTube channels hosted by World Aquatics (formerly FINA). However, coverage has often been fragmented, with limited consistency across disciplines such as diving, para-swimming and water polo.
This new arrangement centralises coverage for UK audiences but removes it from traditional television broadcasters. Although Eurovision Sport is free to access, its digital-only model may not suit all viewers, particularly those less comfortable with streaming platforms or lacking stable internet access.
It also remains unclear whether additional services such as commentary, subtitles, or alternate language feeds will be offered on the embedded platform.
As part of its content plan, Aquatics GB will also produce two studio shows around the Championships. ‘Singapore Breakfast’ will serve as a daily preview, while ‘The Cool Down’ will offer nightly highlights, behind-the-scenes content, and athlete interviews. These programmes will be shared across both Aquatics GB and Eurovision Sport channels.
The Championships will feature a number of prominent British athletes, including Olympic champions Duncan Scott and Matt Richards, as well as divers Jack Laugher, Scarlett Mew Jensen and Izzy Thorpe. Younger athletes such as Jacob Mills, Max Morgan and Maisie Bond are also part of the travelling squad.
The announcement comes amid a period of growing interest in aquatics among UK audiences. Aquatics GB reported over 25 million social media views during its 2025 national championships earlier this year, with the live broadcast attracting more than 500,000 viewers for the second consecutive year.
While the strategic collaboration is clearly intended to meet demand for multi-platform coverage, its success will depend on how well the viewing experience translates across devices and user expectations.
With the Olympics on the horizon, this may also serve as a test case for future digital-first coverage of British athletes in international competition.
