NFL continues to boost sponsorship portfolio with Invisalign partnership

Credit: Cal Sport Media/SIPA USA/PA Images

The NFL has added yet another name to its list of sponsors ahead of the 2020-21 season with Invisalign being named as the official clear aligner sponsor for the competition.

As a result of a deal between the NFL and Align Technology, the makers of the teeth aligner and iTero imaging systems, Invisalign’s brand will be prominent across the league’s official channels and in various youth programs. Moreover, Invisalign patients will have the opportunity to buy club-branded aligner cases, which is available for all 32 teams.

Renie Anderson, Chief Revenue Officer & EVP, NFL Partnerships, stated: “We’re thrilled to welcome Align Technology and its Invisalign brand to our family as the Official Clear Aligner Sponsor of the NFL.

“By teaming up with this leader in digital dentistry, our players and fans alike will have access to information and resources on how to connect with a doctor to discuss potential treatment options. Plus, our fans in Invisalign clear aligner treatment can support their favourite team with special NFL club-branded aligner cases.”

Additionally, Align Technology has also expanded its strategy with regional clubs and brands. Due to its recent partnership Align has been named the  “Official Smile” for 11 individual NFL clubs which includes the Dallas Cowboys, Green Bay Packers, New England Patriots and the New York Giants

Align Technology Vice President and General Manager of the U.S. Frank Quinn added: “As the ‘Official Clear Aligner Sponsor of the NFL,’ the Invisalign brand is thrilled to join an exclusive group of brands that exemplify the commitment to excellence of the NFL Shield.

“To date, Invisalign clear aligners have transformed more than 8 million smiles around the world. Together with the NFL, we look forward to creating new experiences that expand recognition of in-office, doctor-delivered clear aligner treatment that can help transform smiles and change lives.”

The partnership continues to strengthen the NFL’s growing list of sponsors before its season commences. Along with its latest agreement with Align the league has also recently secured a multi-year partnership with Subway.