Adding to its growing list of sponsors, the NFL has signed a multi-year partnership with Subway ahead of the 2020/21 campaign.
As part of the agreement, the restaurant chain will become an official sponsor of the NFL which provides Subway with exclusive marketing rights and a range of marketing opportunities.
“We know Subway fans are football fans and our footlongs have always been the perfect game night food, so we are proud to make the connection official with this multi-year NFL partnership,” stated Carrie Walsh, Chief Marketing Officer of Subway.
“We are a brand that prides ourselves on making it easier for fans and for athletes to be a little better every day. That’s why we’re excited to add our fresh flavour and make this and every football season, footlong season. With millions of sandwich combinations and more Subway restaurant locations across the country than any other chain, the possibilities for engagement are endless regardless of how the season will look this fall.”
Additionally, Subway will sponsor NFL FLAG, the organisation’s own flag football league, whilst also supporting NFL PLAY 6, an initiative designed to promote healthy and active lifestyles for youth. According to the NFL, Subway will utilise key teams, players and partners in order to create innovative sponsorships through its deal.
The American football organisation has already announced a new ad campaign will be launched later this year which will feature NFL talent and personalities as part of the new collaboration. Moreover Subway will introduce promotions for fans so they can enjoy ‘Footlong subs and football’.
Renie Anderson, Chief Revenue Officer & EVP, NFL Partnerships commented: “With NFL fans more excited than ever for the return of football, we are thrilled to have Subway, as an official league sponsor.
“We are also excited for Subway’s partnership in flag football and our Play 60 initiatives. We look forward to working closely with them to help grow the sport of football and make the NFL season better than ever for our fans.”