Dugout expands US reach with beIN Sports North America partnership

Digital media firm Dugout has expanded its global network by partnering with beIN Sports North America to bring a variety of football content to fans in the US and Canada.

As a result of the partnership, the American broadcaster will take Dugout’s Embed player and gain access to its extensive video library. This includes beIN Sports North America receiving 3,500 videos generated by Dugout’s production team each month, in addition to tens of thousands of pre-existing archive videos.

Elliot Richardson, Chairman and Co-founder of Dugout, commented: “We’re extremely pleased to announce a partnership with such a high profile and well-regarded global publisher that has established deep roots with North America’s dedicated soccer fanbase. 

“beIN SPORTS’ audiences will gain access to hours of archive footage in addition to Dugout’s live-stream product, which work together to give audiences that electric feeling of being at the games, while having additional off-limits footage to provide a fuller fan experience.”

In addition to the on-demand content available beIN will also gain live-streamed content from Dugout’s expansive portfolio of over 120 football clubs. This means that the broadcaster will gain access to pre and post-match interviews and training session updates, along with other archived non-match footage.

Juan Di Polo, Senior Digital Director at beIN SPORTS North America, added: “The partnership with Dugout unlocks a wealth of extraordinary soccer footage for North American fans. Our loyal viewers are always hungry for new forms of entertainment and unique ways to engage with the game they’re passionate about. 

“Working with Dugout furthers beIN SPORTS’ mission to be a destination for world-class sports content and we are glad to offer even more of this content to our growing fanbase through this partnership.”

Along with its new content partnership with Dugout, in recent years beIN SPORTS North America has secured the rights to multiple high-profile football competitions including LaLiga, Ligue 1, Turkish SüperLig, Copa Libertadores and Copa Sudamericana.