Olympic speed skating champion Sven Kramer has been named as the Dutch National Lottery’s newest brand ambassador.
Kramer, who is currently gearing up for the next edition of the Winter Games, has joined Nederlandse Loterij ahead of the 2022 Olympics which will take place in Beijing.
The deal confirms the lottery’s role as a partner of skating Netherlands and as a co-main sponsor of the Royal Dutch Skating Association (KNSB).
“When Lotto, one of the seven game brands of the Nederlandse Loterij, was a partner of the skating team, I already worked with them a lot and I got to know the Nederlandse Loterij as a committed partner with a real heart for the sport,” Kramer commented. “I look forward to the collaboration.”
Kramer will serve as an ambassador in campaigns and brand activations to promote the idea that Nederlandse Loterij’s purpose is to support sports and society in the Netherlands.
Judith Keizer, Sponsor Manager of Nederlandse Loterij, said: “Within the rich history of long track speed skating, Sven is the undisputed number one.
“As a partner of TeamNL, we have of course been involved in the Olympic Games for many years and have already enjoyed his achievements a lot. He is a great sportsman with an unprecedented winning mentality, which we as a gaming organisation are big fans of.”