SheBelieves Cup scores landmark international distribution

The 2021 edition of the SheBelieves Cup will be broadcast in 27 countries outside of the US as part of a record distribution deal.

The agreement, which was brokered by Soccer United Marketing and the IMG agency, represents the widest ranging distribution agreement of the women’s football competition since its inception in 2016.

This year’s invitational tournament takes place from 18 to 24 February at the Exploria Stadium in Florida, home to Major League Soccer (MLS) franchise Orlando City SC and National Women’s Soccer League (NWSL) side Orlando Pride.

SporTV in Brazil, OneSoccer in Canada, Portuguese subscription service Canal 11 and Spanish sports network Gol TV will serve as the SheBelieves Cup’s international partners, making it the first time all six games will be aired in Spanish and US.

In addition, SportKlub will carry the competition in the Bosnia and Herzegovina, Croatia, Montenegro, Serbia, Slovenia and North Macedonia regions, whist Claro Sports will air games in Mexico, Guatemala, Costa Rica, Honduras, Dominican Republic, Panama, El Salvador, Nicaragua, Colombia, Peru, Venezuela, Ecuador.

Matches featuring the USA will be shown on TUDN, whilst non-US games will be shown on the TUDN App and Games will also be available across the US on FS1 or FS2 for soccer supporters.

Last year, host nation the United States claimed its third overall title, edging Spain in the final and making the competition the last football tournament to be staged in the country before the COVID-19 pandemic ground sports to a halt.

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