LFP Media has announced a partnership with Sport 24, the live sport channel for the airline and cruise markets owned and operated by IMG.
For the first time, Ligue 1 will be available to passengers travelling on select airlines and cruise lines, with a 26-minute weekly highlights program showcasing the best moments from each matchday. The three-year agreement started from the 2024/2025 season.
Martin Aurenche, Chief Media Officer of LFP Media: “This partnership with Sport 24 is a great opportunity to connect with fans worldwide and introduce new audiences to the flair and excitement of Ligue 1 McDonald’s. We’re thrilled to see our league take flight – literally.”
This program will feature key storylines from Ligue 1 to millions of passengers around the globe. This represents a significant step for LFP Media as it ventures into the “in-flight” market, reflecting its ambition to grow the league’s visibility internationally.
The weekly highlights magazine show is available on Sport 24’s partner airlines and cruise lines, including Etihad Airways, Emirates, Turkish Airlines, Singapore Airlines, Cathay Pacific, Princess Cruises, Royal Caribbean Cruises, Norwegian Cruise Line, Celebrity Cruise Line and more.
Richard Wise, SVP Content and Channels at IMG, added: “Sport 24 brings passengers around the world the very best sporting action so they never have to miss a moment – even while travelling at 30,000 ft or in the middle of the ocean.
“Ligue 1 McDonald’s is one of European football’s biggest leagues and we’re delighted to offer passengers all the best moments from the league on our channels for the first time.”
