Entain has created a ‘first of its kind’ virtual reality (VR) ‘sports club’ entertainment experience.
The VR experience will also enable customers to live stream football matches, build fantasy line-ups and play a range of different sports games.
Customers will also be offered ‘immersive experiences’ with music and bands – a concept which reflects Entain’s commitment to ‘lead a new generation of interactive sports and entertainment’.
Speaking exclusively to SBC News, Sandeep Tiku, Chief Operating Officer of Entain, explained: “A very large part of the future of entertainment will be centred on immersive, multi-dimensional experiences. We are positioning Entain to be at the forefront of this emergent experience.
“The most important thing for us is to create something that will excite the customer. Meeting – and hopefully exceeding – their expectations. The insights we have been provided by our consumer research, suggest what they are looking for is a multi-dimensional experience rather than something narrowly focused.”
Available on the Oculus Quest 2 virtual reality headset and building on Entain’s alliance with Verizon Media, customers will be able to explore a range of VR sports games both individually and within groups when the project pilots later this year.
“We continually offer our customers a wide range of innovative and exciting experiences, and VR is an exciting opportunity for us to innovate in new ways,” Tiku added upon the announcement.
“The aim is to mix sports, entertainment and different types of immersive play in one product, giving customers a great mix of new, exciting stuff to enjoy.
“We know consumers are looking for more multi-dimensional experiences, in which the ability to place a bet is only one of the ways they want to enjoy themselves.
“So we want to wow them and give them better experiences than they’ve ever had before – and at the same time also use our cutting edge technology to keep our players safe.”