The Referee Committee of the Ukrainian Association of Football (UAF) has signed a sponsorship agreement with sports data feed provider FeedConstruct.
Under the terms of the three-season agreement between the governing body and the BetConstruct subsidiary, FeedConstruct will benefit from branding all referee kits for matches in the Ukraine Premier League, First League of Ukraine, Second League of Ukraine and Cup of Ukraine.
All matches will be broadcast across both domestic and international TV channels and online platforms, resulting in ’a high media effect’ and providing a boost to FeedConstruct’s brand visibility to the Ukrainian public as well as the business space.
Lucci Luciano, the Head of the UAF Referees Committee, commented: “For the UAF Referees Committee, cooperation with FeedConstruct is an important strategic stage, as it becomes a guarantee of new opportunities and realization of promising projects.
“I am convinced that this partnership will allow us to implement the planned programs and to contribute to the comprehensive development of the Committee.”
The agreement builds on a prior deal signed between FeedConstruct and the UAF. This previous arrangement saw FeedConstruct obtain the exclusive rights to collect and distribute video streaming and Fast Betting Data from Ukrainian professional football matches.
Outside of Ukraine, the firm partnered with former Portuguese international football Nuno Gomes in June 2020, with the striker acting as the brand ambassador for both FeedConstruct and BetConstruct.
Commenting on the deal with the UAF’s Referee Committee, George Arabatlian, Head of FeedConstruct, added: “Apart from the wish to support the development of Ukrainian football, cooperation with the UAF Referees Committee is a valuable opportunity for FeedConstruct to be presented in front of thousands of football fans and sports institutions.
“And to further expand our relationship with the Committee, we have been given the right to attend masterclasses and workshops for referees.”