The Ukrainian Football Cup has enlisted global betting and gambling operator VBET as the competition’s new title partner, as part of a deal signed with the Ukrainian Association of Football (UAF).
Under the terms of the three-season cooperation, the two parties have stated their intentions to focus their efforts on the development of the Cup and Ukrainian football in general.
“We are extremely pleased to welcome the new title partner of the Ukrainian Football Cup – VBET,” noted the first Vice-President of UAF, Oleg Protasov. “This partnership adds even more status and opportunities to the country’s most important and unpredictable cup tournament.
“And the new modernised logos and graphic stylistics of the competition emphasise the dynamics of its development. We are convinced that the partnership between UAF and VBET for the development of the Cup of Ukraine will make the tournament even brighter and more exciting. We wish all participants to play to the maximum in the fight for the coveted trophy!”
Most recently, VBET secured the title sponsorship of the Ukrainian Premier League (UPL) and the Super Cup, as well as the partner of UPL club FC Oleksandriya.
“The Cup of Ukraine is a national tournament that allows small towns and villages to experience football of the highest level, and local residents – to see with their own eyes the top Ukrainian teams that play in the European arena and which include players of the Ukraine national team,” explained Anton Svitlychny, Head of VBET Ukraine Partnership Development.
“Our company is proud of the new partnership and approached it responsibly: together with UAF, we present a new logo and corporate style of the Cup of Ukraine, which will symbolise a new stage of development of this tournament. We are confident that this and upcoming seasons we will see a fierce intrigue at every stage of the Cup and as many memorable matches as possible.”
VBET’s entrance into the regulated Ukrainian market signifies an ‘important step on the path to increasing its global presence’.The brand also maintains sponsorship agreements with Ligue 1 giants AS Monaco, the Alliance Cybersport organisation, and Portsmouth FC of the English Football League (EFL).