The Baltimore Ravens has entered into an agreement with US betting and gaming company DraftKings, naming the operator its official daily fantasy sports partner and an official sports betting and free-to-play partner.
As part of the collaboration, DraftKings will benefit from branding at the Ravens’ M&T Bank Stadium, whilst the deal also includes a multimedia element, with the firm becoming the title sponsor of Baltimore WBAL-1090 News Radio’s Gameday Insider pregame show.
Additionally, DraftKings will act as a presenting sponsor of the Ravens Wired video online content series and host content takeovers on the team’s official website ahead of select games and events, and will see its branding and custom content feature on the franchise’s weekly podcast, ‘The Lounge’.
“This partnership reflects our continued commitment to delivering unique engagement experiences for our fans,” said Kevin Rochlitz, Chief Sales Officer, Baltimore Ravens.
“We’re proud to collaborate with an industry leader in DraftKings, and we look forward to seeing the innovative ways in which we’ll better connect with the Ravens fans across our many platforms.”
“With the start of the 2021 NFL season upon us, our latest designation with the Baltimore Ravens further exemplifies our commitment to fan engagement by way of the DraftKings experience,”
Lastly, the arrangement will see DraftKings customers offered gameday experiences such as away game trips, autographed merchandise, a DraftKings-NFL official free-to-play game and a Punt, Pass and Kick (PPK) event.
DraftKings has made its debut in the state of Maryland as a result of the deal, which marks its fifth strategic partnership with a National Football League (NFL) franchise, with the operator already an official sports betting partner and exclusive official daily fantasy partner of the league itself.
In addition to the NFL, the firm has established a foothold in other sports such as Major League Baseball (MLB) – as well as one of the league’s franchises, the Boston Red Sox – the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE).
Ezra Kucharz, DraftKings’ Chief Business Officer, said: “With the start of the 2021 NFL season upon us, our latest designation with the Baltimore Ravens further exemplifies our commitment to fan engagement by way of the DraftKings experience.
“The newly penned relationship offers something for every kind of sports fan and will allow them to engage with DraftKings’ digital content, free-to-play product, daily fantasy sports and, perhaps soon, sports betting, to ultimately bring them closer to the action alongside one of the top teams from the AFC North.”