The National Hockey League (NHL) has announced Liga Stavok as its sports betting partner, alongside the official sportsbook of the NHL in Russia and the CIS region- the League’s first ever partner in the country.

Liga Stavok is to conduct ‘dynamic marketing campaigns’ which will see NHL branding across the company’s digital sports betting offerings in Russia and CIS. In return, Liga Stavok will receive marketing positions on NHL digital assets.

John Lewicki, NHL Vice President, Business Development and Partnerships, International, commented: “This marks an exciting time for NHL fans in Russia. The partnership will deliver inventive initiatives designed for our robust fanbase. 

“We look forward to working with Liga Stavok to bring new features to the NHL experience in Russia.”

The enterprise will access rights to use NHL marks, logos and official designations designed to help create ‘authentic NHL fan and consumer’ marketing programs. 

Yury Krasovskiy, CEO of Liga Stavok, noted: “Moving towards an international level is part of the business strategy of Liga Stavok. It is a great honor and responsibility for us to expand our participation in the development of world ice hockey.”

Additionally, Liga Stavok will access digital, social and email marketing campaigns focused on building brand awareness and driving new customer acquisition. 

“Liga Stavok sincerely loves hockey and it is ready to invest significant funds in its development not only in Russia, but also in the world. This partnership with the NHL is another historic step in this direction,” Krasovisky added.

For the 2021 Stanley Cup Playoffs, Liga Stavok served as the presenting sponsor of the Bracket Challenge.

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