The collaboration secures branding rights for Betway as the betting platform’s logo is to be shown around the court at the American Airlines Center.
Ryan Mackey, Dallas Mavericks SVP of Corporate Sponsorships, commented: “Betway has been a phenomenal partner from the beginning, working with us to navigate this industry in a state where there are still many uncertainties yet potential for massive growth. We look forward to providing tremendous value to both Betway and our fans.”
This announcement follows Betway’s partnership with five other NBA teams earlier this year.
Anthony Werkman, the company’s CEO, noted: “Continuing the growth of the Betway brand in the US, we’re delighted to be partnering with the Dallas Mavericks.
“The Mavs are a globally recognised team that will help promote the Betway name around the world. We are excited to be showcased to their amazing fanbase whose loyal support helped the Mavs achieve the outstanding record for the longest run of sold-out games in major league sports.”
Last week, the platform was announced as a sponsor of the oldest Association of Tennis Professionals (ATP) tournament as its official betting partner.
Commencing on 6 November following last year’s cancellation, the competition looks to give Betway association rights as well as ‘prominent’ courtside branding.