The National Football League’s (NFL) Buffalo Bills has formed a partnership with Caesars Entertainment to make Caesars Sportsbook an official mobile sports betting partner of the team.

The collaboration looks to combine custom fan experiences ‘fit for a Caesar’, significant sponsorship assets, and provide the platform naming rights to a new sportsbook-style club lounge at Highmark Stadium.

“The Caesars Sportsbook app is a premier sports betting app that connects sports fans and delivers best-in-class experiences,” commented Dan Misko, Pegula Sports & Entertainment Sr. Vice President of Business Development at Bills. 

“We’re very excited to work together with Caesars to engage Bills fans throughout Western New York and Southern Ontario, bringing these unique experiences right to their fingertips. We look forward to the new attraction Caesars will bring to Highmark Stadium next season, and to working with Caesars Sportsbook for many years to come.”

Additionally, the partnership means that the Sportsbook will also gain access to the use of official Buffalo Bills logos and marks, as well as access to ‘VIP experiences and hospitality assets’ to make available for Caesars Sportsbook bettors through the Caesars Sportsbook app’s integration with its loyalty programme, Caesars Rewards.

“This partnership gives us the opportunity to connect with one of the most passionate fan bases in all of sports,” added Chris Holdren, Co-President of Caesars Digital. 

“We’re ready to welcome Bills fans into the Caesars Empire and offer them access to best-in-class hospitality experiences through our Caesars Sportsbook app as we continue to expand our footprint across the state of New York and beyond.”

Furthermore, broadcast and digital content across Bills’ properties, TV-visible in-game signage, and access to unique fan activations at Highmark Stadium, are all included in the new deal as Caesars Sportsbook looks to extend its outreach to fans in Southern Ontario. 

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