Cloud storage company Wasabi Technologies has signed a partnership deal with Fenway Sports Group, the holding company of Premier League club Liverpool FC and Major League Baseball (MLB) outfit Boston Red Sox.
As a result of the multi-year deal stretching to 2026, Wasabi will become a partner of the Red Sox, which it states will produce ‘unprecedented brand awareness, community relations initiatives and client engagement’.
The data firm, founded in 2017, is based in Boston and has in recent years secured $275m in funding, enabling it to strengthen its position in the tech industry.
“Sports, media, and entertainment is quickly becoming one of Wasabi’s biggest areas of business due to the sheer amount of data impacting everything from the fan experience and player performance to franchise operations,” commented Michael Welts, Chief Marketing Officer, Wasabi Technologies.
“Storing that data must be simple and affordable so these organizations can effectively harness its power in the digital age.
“Becoming the Proud Partner of the Boston Red Sox, one of the most beloved sports franchises, not just in our own backyard, but in the world, is an incredible step, and the work we will do together will change the trajectory of our company.”
Under the provisions of the agreement, Wasabi’s brand will be displayed throughout Fenway Park and it will support several Red Sox Foundation initiatives including STEM education and career development.
“As our data needs continue to evolve, from player analytics, IoT, digital assets and even security, this presents an enormous learning opportunity for the organization,” added Red Sox SVP and CTO Brian Shield.
“Wasabi provides a cost-effective cloud-based solution that enables us to retrieve content quickly and improve the level of video analysis and production we do here at the Red Sox. We could not be more excited to welcome Wasabi onboard.”