The New York Yankees have expanded their partnership with FanDuel Group as the latter now becomes an official sports betting partner of the Major League Baseball (MLB) team.
The new deal ensures that the US sportsbook remains aligned with the side, whilst the firm will also be permitted usage of Yankees’ marks.
“We are very excited to be continuing our relationship with FanDuel – our partner since 2020,” commented Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships.
“We hope that FanDuel’s Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area.”
Additionally, FanDuel will have VIP hospitality accommodations at Yankee Stadium along with integrated FanDuel signage in right-field and rotational signage behind home plate during television broadcasts.
Mike Raffensperger, CMO of FanDuel Group, added: “There is no more globally recognised sports brand than the New York Yankees, and as a New York-based company we’re delighted to remain partners with our hometown team.
“One of our company values is to be absurdly fan-focused and there is no fanbase more passionate about their team than Yankees fans which makes this a natural fit.”
In 2019, the baseball league first announced a collaboration with FanDuel Group which designated the enterprise as an authorised gaming operator of the organisation. This was a landmark deal for FanDuel as it marked the company’s first partnership with a MLB team.
This arrangement gave FanDuel access to official MLB data, along with league and team marks and logos, across FanDuel’s online sports betting products and retail sportsbook locations.