Manchester City FC has formed a deal with cryptocurrency exchange platform OKX which will become the team’s official training kit partner for the upcoming season.
The kit will be donned by the Premier League side’s men’s and women’s first teams and will be debuted when returning for the first pre-season training session today.
“OKX and Man City are aligned on values such as innovation and success and for both parties, everything starts with training and education,” added Roel de Vries, Group Chief Operating Officer, City Football Group.
“Since the initial partnership began in March 2022, we have worked together to ‘supercharge the fan experience’ through a number of exciting content activations ahead of high profile fixtures during the culmination of the 2021/22 season and we look forward to continuing to develop these opportunities over the coming year.”
In addition to the kit sponsorship launch, OKX has commissioned street artist Akse P19 and Global Street Art Agency to create artworks of Manchester City players Erling Haaland, Jack Grealish, João Cancelo and John Stones, which will be scattered across four locations in Manchester.
Haider Rafique, Global Chief Marketing Officer at OKX, added: “The real grit and perseverance is built on the training ground. This is the way we want to nurture new users on our platform. Being Man City’s Official Training Kit Partner helps us extend that mindset from the training ground over to our trading app community.
“We want our community to learn from that mindset and use our demo trading feature to train for the real exchange just like Man City players train before the beginning of the season.
“Our partnership with Man City has provided a great platform through which we have the opportunity to educate those curious about crypto and offer those already involved the training they need to participate responsibly.”
Becoming the top-flight side’s training kit sponsor enhances the partnership between OKX and Man City after they announced their official partnership in March 2021.OKX will also become a presenting partner for the club’s trophy tour, taking the Premier League trophy to fans in regions such as France, Spain, the UAE, Korea, to name a few.