FC Nantes has formed a collaboration with the Zeturf Group, making the gaming operator an official partner of the Ligue 1 club.
The firm’s sports betting brand, ZEbet, is set to appear on Antoine Kombouaré‘s men’s shorts for the next three seasons.
In a release, FC Nantes said: “Aware of addressing all audiences, the many operations planned during the season will allow sharing joyful moments while transmitting the keys to responsible gaming.”
The new partners have also underlined their interest in promoting sports betting in an ‘original and recreational’ way through several activations.
Zeturf Group, which also owns the Zeturf horse racing betting platform, joins the club in the second-tier partnership level of Nantes’ portfolio just below kit supplier Macron and main shirt sponsor Synergie.