Lille Olympique Sporting Club (LOSC) has formed a deal with 1xBet, which becomes the Ligue 1 club’s regional partner in Africa.
In a three-year agreement, the bookmaker becomes LOSC’s regional partner in the Middle East, North and South Africa whilst receiving the rights to use the French club’s logo and the collective image of its players for promotional campaigns.
Alex Sommers, a spokesman for the betting company, said: “This is great news. We are very pleased to cooperate with such a legendary club, which has a huge fanbase, not only in France but worldwide.
“Most recently, in 2021, the club became the champions of France, which is not easy because we all know what level of opponents contest this tournament. We want to offer Les Dogues fans the opportunity to get the most vivid emotions and a new online betting experience.
“For 1xBet, this deal is another important step in their global strategy to support football at all levels. We expect a lot from cooperation, and rest assured, this is not the last time that 1xBet brings good news this year.”
Furthermore, 1xBet also holds relations with further French top-level clubs after becoming the official partner of PSG in recent weeks. Similarly, the operator became the team’s official regional partner in Africa and Asia, before extending to other regions from next season onwards.