The Kansas City Chiefs and BetMGM have formed a deal which names the sports betting and iGaming operator one of the team’s first sports betting partners.

BetMGM branding will be seen inside GEHA Field at Arrowhead Stadium, with its content also featured across the Chiefs’ digital channels with ‘special offers, game day experiences and prizes available to fans and season ticket members’.

Chiefs President, Mark Donovan, said: “As an industry leader in the space, we are excited to welcome BetMGM to Chiefs Kingdom. 

“We have invested significant time and energy advocating for sports wagering legislation and today’s announcement is going to open the doors for our fans to add to their experience for the 2022 season and beyond.”

Upon launching in Kansas, BetMGM will operate in 24 markets with mobile and retail offerings. The firm has also underlined that it will continue to have a ‘key focus’ on responsible gaming education.

“With a rich history and a passionate fan base, the Kansas City Chiefs are an ideal partner,” added BetMGM Chief Revenue Officer, Matt Prevost. “As we launch our sports betting platform in Kansas, we look forward to elevating the game day experience for Chiefs fans throughout the region.”

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