The PGA Tour and Autograph have announced a long-term deal to create a NFT platform for golf fandom.
The web3 brand, co-founded by Tom Brady, will utilise Tour competition video, data, imagery and other competition-related components. The NFTs will feature PGA Tour golfers as well as moments from archives and the current FedExCup Season.
“The PGA Tour is excited to work with Autograph to offer digital collectibles that highlight the most talented golfers in the world and their role in the sport’s history,” commented Len Brown, PGA Tour Chief Legal Officer, and EVP, Licensing.
“The Tour is continuously looking for innovative ways to engage fans to bring them closer to the game and their favourite players, so we’re thrilled to start building the future of golf fandom with the Autograph team.”
Additionally, collectors can also earn rewards with ‘a wide range of utilities’, including access to digital, in-person and onsite experiences.
“We are thrilled to expand our roster of iconic partners with the addition of the PGA TOUR as our first professional league,” added Richard Rosenblatt, Co-Founder and Co-Chairman of the board at Autograph.
“Over the last year, we have defined the future of fandom by leveraging NFT technology to bring fans closer to the icons they love across sports, music and entertainment and each other.
“We look forward to unlocking new potential and offering our community exclusive access to the PGA Tour team through this partnership.”
The pair have reported that the exclusive platform will launch early next year.
“I’m very excited to be a part of this next chapter with Autograph and the PGA Tour,” expressed Tiger Woods, who sits on Autograph’s Board of Advisors. “Enhancing the golf world with NFTs will create a connection between us as players and the fans.”
