The World Squash Federation (WSF) has launched WORLDSQUASH.TV in a partnership with Sportall.
The digital video platform will be delivering free live events and VOD content to squash fans around the world, whilst SPORTALL will give a ‘turnkey solution’ to the WSF.
The pair aim to leverage new technologies to operate a ‘game-changing service’ for the sport’s global governing body, enhancing exposure and monetisation of its events.
William Louis-Marie, Chief Executive Officer of the World Squash Federation, said: “Developing our own media will help us reach out to more fans in more regions of the world, while mastering data and content consumption metrics. I’m also extremely delighted that WORLDSQUASH.TV will embark all our continental and national federations wishing to benefit from the platform.
“Servicing our Member Nations, developing our fan base and increasing visibility and monetisation are fundamental objectives for an International Federation and this new digital platform will help us achieve all this”.
The channel will stream all events managed by the WSF, as well as feature programs and archives. It will also benefit continental and national affiliated federations, enabling each of them to stream their own events to a dedicated space on the platform.
Thierry Boudard, Sportall Executive President and Co-Founder, concluded: “Following its global expansion, SPORTALL is now able to transform any international federation into a global, multi-tenant and multi destination digital media provider, in order to maximise their fan reach and their monetisation, while creating an innovative user experience, able to attract and retain a young audience.”