Manchester United has announced a multi-year global partnership with online financial trading platform, Doo Group.
The collaboration will see the promotion of the financial services firm and its sub-brands – Doo Financial and Doo Prime.
Victoria Timpson, Manchester United CEO of Alliances and Partnerships, noted: “When selecting Doo Group as Manchester United’s official online financial trading partner we were impressed by the company’s focus on technology and its strong brand values.
“We look forward to a thriving partnership and we are excited to welcome Doo Group to our family of commercial partners.”
The top-division side continues to expand its international relations, with Doo Group having its headquarters in Singapore, as well as operating centres in Dallas, London, Sydney, Hong Kong, Dubai, and Kuala Lumpur, and other major cities around the world.
“Manchester United was our obvious choice when the opportunity to form a partnership arose,” added Doo Group Director, Ian Howard. “We have always admired how a football club transitioned into a globally recognised icon, loved and admired across the world and representing more than the sport itself.
“That to us, showed discipline, consistency and drive which resonates with our brand and beliefs.”
The deal comes as Manchester United remains on the market – it was announced late November that the Glazer family were considering selling the Premier League club.
As they looked to ‘explore strategic alternatives’, the family stated that this could include new investment into the club, a sale, or other transactions.
