The World Snooker Tour (WST) has formed a collaboration with Duelbits, as the crypto casino company is named the title sponsor of all three events in the newly branded 2023 Duelbits Series.
The top 32 from the one year ranking list have qualified for this week’s Duelbits World Grand Prix, with Ronnie O’Sullivan defending the title against the likes of Judd Trump, Mark Selby, Neil Robertson, Mark Allen, Mark Williams and Shaun Murphy.
WST Chairman Steve Dawson noted: “We are thrilled to bring Duelbits on board for the first time, for three of our biggest tournaments.
“This series of events is unique because the players qualify through their performances during the season, so the players on form are rewarded and we are sure to see snooker of the highest quality.
“Our sport has a massive global audience, including tremendous viewing figures to a free-to-air UK fanbase on ITV. Duelbits has recognised this opportunity to grow their brand and join our journey as we continue to grow worldwide. We look forward to working with them through this series.”
The brand replaces online car retailer Cazoo, which originally penned a deal with the sport’s body in 2021.
The trio of events receives ‘extensive’ live television coverage from ITV, as well as a wide range of broadcasters internationally.
On the new deal, Ross Haffie, Head of Sportsbook at Duelbits, added: “We are absolutely thrilled to partner with WST to bring you the Duelbits Series.
“As Steve mentions, this Series rewards the best 32 players throughout the season and we see this as an ideal opportunity to grow our audience with one of the most prestigious brands in Worldwide Sport.”