Alphabook, the crypto-friendly sportsbook and casino operator, has confirmed a new collaboration with surging UFC knockout artist Ilia Topuria

The brand ambassador deal with Topuria builds on a significant week for Alphabook, which also announced that PlayMeTech had acquired a stake in the business.

Topuria commented: “Alphabook supports the next generations and takes care of its existing communities, which is aligned with my objectives in the MMA world and everyday life. 

“It’s crypto friendly, which allows users to deposit and withdraw in their preferred crypto currency, and this is not a feature that many companies on the market have. The platform is fast and easy to use, and I’m a strong believer in not over-complicating things”.

The unbeaten featherweight, who is on the cusp of a UFC title shot, has risen through the UFC rankings and is set to face his biggest challenge yet later this year. 

“My next big goal is the evening of June 24 in which I will be the main event against Josh Emmett, a fight that will bring me even closer to my goal of fighting for the title at the end of this year, 2023. I only have one purpose in my mind and that is to be a champion,” said Topuria. 

In a statement confirming the move, Alphabook also revealed the signing of UFC star Ilia Topuria as an Alphabook brand ambassador to expand its rapidly growing MMA community: “Ilia is an extremely humble and respectful individual who always remembers where he came from, through hard work and determination. 

“He has always put his community ahead of himself and is a true reflection of our company’s values. He is also a notorious knockout artist.”

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