The Canadian Football League (CFL) will maximise its output through a new data collection system this season to help enhance the experience for fans, players and stakeholders alike.

Formed by Genius Sports – the league’s official data and technology partner – CFL LiveStats taps into official data to power live betting solutions, augmented broadcasts, tracking and CFL Game Zone, including the new CFL Fantasy and CFL Pick ‘Em, which went live last month as part of the league’s revamped gaming platform.

The redesigned platform was introduced to bridge the gap between the CFL and the North American sports betting market, a vision strengthened by its latest launch, CFL LiveStats, which captures official play-by-play updates on every game.

“We are excited to leverage this incredible technology to help tell the story of our remarkable league,” said David Goldstein, Chief Operating Officer of the CFL. “Through Genius Sports and its state-of-the-art LiveStats tool, we are revolutionizing how fans, media and stakeholders connect with the CFL’s world-class action and athletes.

“Better data will lead to everything from a better viewing experience to interactive gaming, responsible sports wagering, and more, all of which will pave the way for the future of CFL fandom.”

From the start of preseason this week, CFL LiveStats – with integration and distribution through the Match State Platform – will provide live play-by-play data and post-game statistics, while enabling the sharing of betting data, as well as team and player game data, for all CFL contests.

The league will ‘coordinate efforts to allow the lowest latency data for media and broadcast purposes to be available for authenticated CFL partners’, while new features – including publicly-accessible historical play-by-play data and statistics – will be rolled out throughout the season.

“Powered by LiveStats, the CFL’s new data ecosystem will provide immense value for their fans, broadcasters, sponsors and more, creating a wealth of new engagement opportunities,” added Matthew Cowling, Executive Vice President, Sports and Partnerships at Genius Sports.

“We’re delighted to take our partnership with the CFL to the next level, implementing technology that is used every day in over 150 countries worldwide to capture the fastest, most accurate statistics.”

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