The UFC has announced a new partnership with Roobet.fun, a free-to-play social casino.
As a result of the deal, Roobet.fun will gain significant exposure through some of UFC’s biggest events and digital platforms.
Grant Norris-Jones, Senior Vice President of Global Partnerships, commented on the partnership: “We’re thrilled to welcome Roobet.fun as an official UFC partner.
“Roobet.fun is an innovative online gaming platform that offers an incredibly compelling user engagement experience via a free-to-play social casino. It’s a forward-thinking approach to gaming we believe UFC fans will enjoy.”
The agreement with Roobet.fun will see the firm receive prominent branding in the Octagon at select UFC Pay-Per-Views and Fight Nights and will be featured as a Presenting Partner of select episodes of Embedded, UFC’s all-access video content series featuring top UFC athletes preparing for upcoming events.
UFC and Roobet.fun will also collaborate on a variety of custom and original content that will be distributed across UFC-owned social media channels and digital platforms, which reach more than 243 million users worldwide.
The agreement also provides for an annual Brand Ambassador fund that will bring the partnership to life through appearances, content, and creative campaigns with UFC athletes.
Anthony Brennan, Roobet.fun Co-Founder and Head of Partnerships, added on the deal: “Roobet.fun originally entered the fight space to support some of the best UFC fighters on the planet, and now as the official social casino of the UFC, we will provide exciting, free games and prizes to the greatest fans in the world. With this partnership, Roobet.fun will create groundbreaking experiences that UFC fans have never seen before.”
The Roobet.fun brand already has deep roots within the MMA community, as they individually support several of UFC’s best fighters through multi-faceted sponsorships of former champions Alex Pereira, Charles Oliveira, Brandon Moreno and Marlon “Chito” Vera. The company also produces several MMA podcasts, including Champions Corner with former UFC flyweight champion Brandon Moreno; Chute Boxe hosted by Diego Lima, Head Coach and Manager of the famed Chute Boxe Academy in Brazil; and On the House with MMA agent Jason House.