Manchester City striker, Erling Haaland, has been announced as an official global ambassador of Midea, the home appliances producer.
It’s a move that strengthens the collaboration between Manchester City and Midea, which first began in January 2020.
Eric Wang, President, Midea Group’s Smart Home Business commented on the new deal: “Erling Haaland is a household name, a player the entire world is looking at and talking about. He is so humble yet so powerful, and at 23 years old has such a potential to still be unleashed – similar to our Midea brand. We’re so delighted to kick off our partnership with him today.”
The home appliance brand will continue to collaborate with City’s treble winner for future seasons, connecting Erling’s fanbase with Midea customers and football fans globally, through a variety of content campaigns, as well as exclusive merchandise giveaways and other digital activities.
The striker added on the deal: “Midea are a proud partner of Manchester City and I’ve enjoyed being part of campaigns during my time with the club so far. I’ve noticed the Midea logo across the Etihad Stadium and having learned about their size and ambitions, I am pleased to become a Global Brand Ambassador today. The first video we shot a few weeks ago was really fun and I am looking forward to working together moving forwards.”