Newcastle United has announced a multi-year collaboration with Sportsbet.io, expanding its group of partners in a new era for the club.
Sportsbet.io, part of Yolo Group, has looked to provide new avenues for fan engagement in sports betting, with the launch of a new show that focuses on providing sports scores and betting insight.
Tim Heath, Founder of Yolo Group, stated: “We are absolutely delighted to partner with Newcastle United – a milestone moment for both organisations.
“This partnership represents an incredible opportunity to connect with fans not just locally, but across the globe. We share a common vision to push the boundaries of digital innovation in the sports industry and we are thrilled to work hand in hand with the club to create unforgettable moments for these dedicated supporters worldwide.
“This is a great partnership for everybody involved and we thank Kalus Kenny Intelex and ISG for their invaluable contributions in making this a reality.”
Eddie Howe’s Newcastle have made a positive start to the 2023-24 campaign, preparing for a return to the Champions League in just a month’s time.
Speaking of the partnership, Newcastle United’s Chief Commercial Officer, Peter Silverstone, added: “Sportsbet.io is a digital innovator and shares the club’s desire to unlock new ways of engaging with supporters and those who love sport.
“Having the digital expertise of Sportsbet.io as part of our Newcastle United family will help us to work together to create content and incentives that will benefit our fans in territories around the world.
“Having previously worked with Sportsbet.io, I have seen first-hand how they engage with supporters, breaking boundaries to activate new ideas. Sportsbet.io is a great addition to our growing family of partners and a one which will excite our global fan base.”
