The NFL’s San Francisco 49ers have announced a new partnership with Mexico-based casino brand Foliatti Casino.
This will aim to increase the 49ers’ presence in Mexico, with Foliatti Casino becoming the presenting sponsor of 49ers Lucky Six through the team’s Spanish language website, 49ers.com/esp.
With the free-to-play game, Spanish speaking members of the 49ers Faithful will be able to participate in competitions every week for the chance to win prizes including team merchandise and casino credit.
In the coming months fans will also be given the chance to attend an official 49ers Watch Party event in Mexico with Foliatti Casino as the presenting sponsor.
Ryan Connors, Senior Director, San Francisco 49ers, commented: “Our collaboration with Foliatti Casino represents an exciting milestone as the first partnership of its kind.
“We’re thrilled to be pioneering this path with an authentic Mexican brand like Foliatti Casino, and grateful that it will enable us to engage with new communities in Mexico and provide unique experiences for 49ers Faithful across the country.”
The new partnership includes activations across Foliatti Casino’s brick-and-mortar casinos in the cities of Monterrey, Guadalajara and the State of Mexico.
Pamela Loman Huerta, Operations Director, Foliatti Casino, said: “American football is one of the most followed sports in Mexico, so this is an exciting opportunity to connect with one of the most iconic teams in the league.
“The 49ers Faithful are remarkably passionate, and we look forward to showcasing our state-of-the-art casinos with them, while creating new joint experiences for our players and VIPs.”