The Jockey Club of Turkiye (TJK) is eyeing up greater international media reach and visiblity for its fixtures, including tapping into new operator networks.
To achieve this goal, the company has partnered with 1/ST Technology, a betting and gaming tech firm focused on horse racing. The company’s AmTote division has partnered with TJK, alongside betting industry advisory firm OneBet.
Specifics of the agreement see AmTote and B2E Racing Content Limited deliver media and wagering distribution for TJK racing content globally.
TJK also intends to introduce new-pari mutuel wagering types and fixed-odds betting technology to its existing betting offering, which has already been bolstered with the addition of 3,000 betting terminals throughout Turkey.
Tuncel Aydin, CEO of TJK, said: “As the Turkish Jockey Club, we are very pleased with our partnership with AmTote, OneBet, and B2E. The successful implementation of our new betting system, replacing the old one that had reached the end of its technological and economic life, significantly contributes to our goal of modernization.
“We are delighted to have made a seamless transition to a state-of-the-art betting system. By leveraging the power of technology, we aim to offer faster, more reliable, and comprehensive services to our racing enthusiasts. This partnership not only enhances the betting experience within Turkey but also plays a crucial role in marketing the media and wagering rights of Turkish races internationally.
“I would like to extend our gratitude to the AmTote team for their exceptional efforts during the system transition. Their expertise and dedication were instrumental in achieving a smooth and successful launch. I believe that, through our partnership with AmTote, OneBet, and B2E, Turkish horse racing will reach a wider audience globally. I would like to thank all the teams who contributed to the successful launch process and I am confident in our future successes.”
For 1/ST Technology, the agreement further expands the horse racing technology and content group’s reach. The 1/ST group of brands is part of the wider Stronach Group, which has already built up a considerable profile in the US racing sector.
Existing deals in the US and Canada include partnerships with PointsBet, a prominent operator in the gaming industries of both countries. Further afield, 1/ST has partnered with France Galop, the French horse racing governing body.
Keith Johnson, President of 1/ST TECHNOLOGY and AmTote, said: “1/ST TECHNOLOGY and AmTote are thrilled to have earned TJK’s business, in conjunction with our OneBet and B2E colleagues, and to now collectively call them our partners.
“Our companies are aligned in the betterment of horse racing on the global stage, and the critical wagering operations that underpin it. I can boldly say that, in my time in this industry, I have not worked with a better and more skilled group of people than the TJK executives, management, and their entire team, as evidenced by an amazingly clean launch of unparalleled scope in our business.
“I am proud of the combined teams’ effort; they were truly awe-inspiring. We now look forward to the successes we will continue to have together for many years to come.”
