Ahead of the upcoming 2024/25 NFL campaign, the Detroit Lions have partnered with Caesars Sportsbook to offer custom fan experiences throughout the season.
Fans of the Lions will be able to bet and game with the Caesars Sportsbook and tap into new fan experiences with Caesars Rewards, all a part of the gaming and betting company being the Lions’ official sports betting partner.
Caesars will also gain sponsorship assets and be able to use the Lions logo for upcoming online casino games coming to its digital platforms.
The first online casino game launch, the partnership will be a Live Dealer blackjack game featuring a custom-made Detroit Lions felt. The game is set to go live exclusively in Michigan at the start of the 2024/25 season on Caesars Palace Online Casino and Caesars Sportsbook & Casino.
Detroit Lions Vice President of Corporate Partnership, Mace Aluia, said: “As we embark on this season, we’re proud to enhance our fan experiences with Caesars Entertainment.
“This partnership will unite Lions fans who are passionate about the team, offering them exclusive opportunities to engage with us both at game days at Ford Field and through Caesars’ digital platforms here in Michigan.”
The partnership with the Lions builds on Caesars Entertainment’s presence in the region, complementing its operation of Caesars Windsor, located across the Detroit River in Windsor, Ontario.
Eric Hession, President of Caesars Digital, said: “We’re thrilled to partner with the Detroit Lions to bring opportunities to their fans that cater to their interests and are unique to the royal experience only Caesars can deliver.
“We’ve enjoyed a great relationship with sports fans in Michigan, and partnering with one of the most passionate fan bases in the NFL will help us grow that connection as we continue to expand our offerings in the state with the launch of Horseshoe Online Casino later this year.”
