The Ligue de Football Professional (LFP) is looking to modernise its digital content strategy across Ligue 1 and other football competitions after signing a new five-year agreement with AI-powered sports content platform WSC Sports.
The partnership entails that WSC Sports will overhaul the LFP’s content creation and distribution process by accelerating the LFP’s digital content strategy for Ligue 1, Ligue 2 and the Trophée des Champions.
The French football governing body will leverage WSC’s technology to create a range of personalised content in different formats, durations and aspect ratios, looking to significantly increase its digital engagement with fans in France and across the world.
Ben Morel, CEO of LFP Media, stated: “The LFP is opening a new chapter in its history as part of the strategic plan that transforms the perception of our championships, delivers an experience that meets and exceeds the expectations of existing fans and new audiences, and ensures our football remains culturally relevant.
“Our digital content strategy is absolutely central to our broader objectives, we are therefore thrilled to partner with WSC Sports, a proven pioneer when it comes to AI-tailored content experiences. Their platform will propel our ability to produce and share more content on LFP channels and with our global broadcast partners for worldwide distribution.”
The scope of the agreement will see WSC Sports analyse every Ligue 1, Ligue 2 and Trophée des Champions match in real-time through its all-in-one AI-driven platform, automating the creation, management, and distribution of video content.
Football clubs across France will be able to leverage WSC’s technology to connect more frequently with their domestic and global fan bases through AI-tailored video content, maximising the impact of its intellectual property and birth new revenue streams online.
In addition to creating real-time content during this season’s matches, WSC Sports will also analyse 20-years’ worth of Ligue 1 and 2 matches from its archives. By reproducing memorable moments from both leagues’ history, the LFP will hope to use this digital content to foster more engagement with younger fans.
Aviv Arnon, Chief Business Development Officer and Co-Founder of WSC Sports, said: “This is a hugely significant partnership for WSC Sports and an exciting time to be joining forces with the LFP to help power their transformation strategy from a content perspective.
The LFP clearly recognises the need to provide fans with the best possible digital content experience to meet their ever-growing demand across all platforms.
“We are delighted to be establishing AI-powered automated content creation that will significantly scale the production and distribution of video content for the league and its clubs. This will help unlock the potential of the LFP’s competitions by expanding content reach, growing fandom, and unlocking revenue opportunities.”
French football becomes the latest to utilise WSC’s digital content strategy tools, joining the likes of the other football leagues such as the Bundesliga, La Liga, Serie A and US sports leagues like the NBA.
