World heavyweight champion Oleksandr Uysk and his company Ready to Fight (RTF) have joined forces with igaming solutions provider GR8 Tech.
Aiming to bridge the worlds of boxing and gaming, Usyk’s RTF will become an official GR8 Tech partner as both parties will look to combine their expertise in their respective fields to deliver solutions that “push boundaries and achieve extraordinary results”.
Usyk commented: “Our partnership with GR8 Tech is about bringing the boxing world closer through technology and creating something new for fighters, fans, and industry leaders.
“We’re combining GR8 Tech’s expertise in iGaming with our vision to build a stronger, smarter platform. Together, we’ll be rolling out new features and innovations to bring people together and make the boxing experience better with great tech.”
GR8 Tech’s sportsbook and igaming platforms has increased in scale over recent years and has an established presence within sports.
Launched last February, with the backing of the World Boxing Council (WBC), RTF is a global social platform for the boxing community that creates modern and engaging social posts and events using digital and Web3 solutions.
The gaming company noted that RTF’s “data-driven, innovative approach” aligns with its own approach as a factor into the recent agreement.
Both parties confirmed that the partnership will see digital activations, exclusive merchandise and product collaborations occur throughout the year.
Sergey Ghazaryan, CRO at GR8 Tech, added: “The igaming industry is a highly fluid environment, very similar to boxing as a competitive sport: The winners in it are strategic thinkers, relentless in preparation and flawless in execution.
“These qualities unite GR8 Tech and Ready to Fight by Oleksandr Usyk and serve as the foundation of our partnership, empowering GR8 Tech to help its clients achieve UNdisputed success in their own rings.”