DAZN has created a new division, DAZN Basketball, which will consolidate its extensive roster of basketball content.
The move is indicative of the OTT sports streaming platform’s investment in basketball over recent years, having secured rights to a number of tournaments
The company’s emphasis on basketball has also been reinforced with a new appointment, with the former VP of NBA Europe and Managing Director of NBA Spain, Chus Bueno, chosen to head up the new division.
Bueno has been named Managing Director of Basketball at DAZN, tasked with leading the new DAZN Basketball division and ‘executing a robust strategy’ to cement the platform’s status as a ‘premier destination’ for basketball fans.
“In launching DAZN Basketball, we are positioning ourselves at the forefront of basketball entertainment globally,” said Shay Segev, CEO of DAZN Group.
“Chus Bueno’s extensive expertise and strategic vision will be pivotal as we enhance our offerings and deepen our partnerships with FIBA and local leagues, establishing DAZN as the definitive home for basketball.”
DAZN currently maintains a partnership with FIBA, the global governing body of basketball, streaming its live games, the Basketball World Cups, Continental Cups, the Basketball Champions League and Intercontinental Cup.
Commenting on his new role, Bueno said: “I am thrilled to take on this challenge and lead the launch of DAZN Basketball. I have watched and admired DAZN’s vision and its tremendous growth.
“The goal is to create unparalleled experiences for basketball fans globally. The sport offers immense potential, and DAZN is perfectly placed to capture this opportunity.”
