As affiliate marketing becomes a core acquisition channel across sports, betting and digital commerce, SBC Media is expanding its editorial footprint with a dedicated platform covering the sector.
SBC Media has launched Affiliate Leaders as a standalone news and insights platform covering the global affiliate and performance marketing industry.
The launch marks the evolution of Affiliate Leaders from its existing magazine and newsletter into a dedicated editorial platform providing daily news, features, interviews and analysis for affiliates, affiliate teams, agencies and marketing technology providers.
Led by Editor Jyoti Rambhai, the publication will focus on delivering independent coverage of the affiliate marketing ecosystem. While maintaining a strong connection to sectors such as sports betting and gaming, its editorial scope will also extend into wider performance marketing disciplines including ecommerce and travel.
The launch expands SBC Media’s portfolio of specialist B2B publications and aligns closely with SBC Events’ affiliate-focused conference vertical, including the Affiliate Leaders Summit series.
Affiliate Leaders will act as a year-round editorial hub for the affiliate community, providing industry reporting and analysis between SBC’s in-person events.
Commenting on the launch, Andrew McCarron, Managing Director of SBC Media, said the initiative reflects a growing need for dedicated journalism covering the affiliate sector.
“We see a clear opportunity to elevate how affiliate marketing is covered,” McCarron said. “Too often the sector has been underserved from a journalism perspective. Affiliate Leaders is built on the same editorial principles as the rest of the SBC Media portfolio – neutrality, credibility and meaningful insight.”
Under Rambhai’s editorial leadership, the platform aims to combine breaking news with deeper industry analysis.
“Affiliate marketing has evolved into a sophisticated, data-driven and strategically important part of the industry,” Rambhai said. “It deserves a publication that treats it as such. Our ambition is to create a trusted home for professionals looking for clarity, insight and independent reporting.”
The platform will also work closely with SBC Events’ affiliate conferences, supporting event coverage, speaker profiles and editorial content tied to key industry themes.
Rasmus Sojmark, CEO of SBC, added that affiliate marketing has become an increasingly important growth channel for operators and suppliers across the wider digital and sports industries.
“As the sector has matured, it has become clear that it requires more structured, independent and professional media coverage,” Sojmark said. “By combining SBC Media’s editorial expertise with the strength of our Affiliate Leaders events portfolio, we are building an ecosystem that supports the affiliate community both online and in person.”
Affiliate Leaders is now live at AffiliateLeaders.com, with regular news updates, feature content and newsletter editions available to subscribers.
